It's just not worth it.LinkedIn Sales Navigator is a platform that is part of LinkedIn’s paid offers. If they did, they wouldn't be able to sell Sales Navigator.
This is why LinkedIn won't let enterprises license and be billed for LinkedIn Premium Business for their employees (you have to use a credit card). It costs more than twice as much as LinkedIn Premium Business, and most users don't take advantage of the extra features. you're doing all the right things." In other words, just having our users use any of the features at all put us among the more engaged LinkedIn S/N clients. 0% ever come close to using their allotted number of InMails - even when InMails are part of programmed sales cadences.įor a long time, I thought it was me, but the LinkedIn professional services and training teams that I've worked with have told me that "your engagement looks great. What always happens is a spike in usage for a few days, then back to normal.Īnd here's what normal looks like: For every 100 users, 80% never use it for anything but conduct a search. I have told teams that if they don't use it, we're going to take it away. I have published monthly reports showing managers who's using the features, and who isn't. I have conducted training sessions with managers and sales professionals. I have built them into sales methodology. I have rolled out all of these features to teams at multiple companies.
TeamLink and TeamLink Extend (leveraging contacts of others in your enterprise).Saved leads, accounts, lists, and alerts (stalking your targets).InMail: Send up to 150 in one month (because you can roll over unused InMails).Here are the other features that really make LinkedIn Sales Navigator worthwhile, if you can get your team to use them: That's all great, but you don't have to buy LinkedIn Sales Navigator to get #1 or #2, and it's hard to justify the cost of this very expensive product just to get #3 and #4. Integration/syncing with CRM and sales automation tools.Great search capabilities that make it easy to discover and research the right prospects.Salespeople love LinkedIn Sales Navigator for only a few reasons. It doesn't matter whether it's enterprise sales, inside sales, or sales development. I've seen big investments in time and money fail to deliver because the hardest thing to change is human behavior. And trust me, I have implemented Sales Navigator and trained sales teams at multiple companies on how to use it. LinkedIn Sales Navigator is powerful, but I don't recommend it to most organizations, because the truth is that most clients just don't use the features that differentiate it from regular LinkedIn Premium. Customer Identity and Access Management (CIAM).Sales Incentive Compensation Management.Integration Platform as a Service (iPaaS).
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